Americolor Food Colorings are Soft Gel Paste colorings. Soft Gel Paste represents a completely new approach to food color formulation, delivering superior results over conventional food colors, especially when coloring icings and whipped toppings. What's so great about Soft Gel Paste? Nothing you have ever tried equals the coloring strength of these amazing colors. Imagine the coloring power of a paste in an easy-to-use gel. Soft Gel Paste is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using "drops" of Soft Gel Paste, you can achieve precise, easy-to-repeat colors every time. Certified Kosher.